Cocoa Officer Ghana

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

UPL, a global leader in sustainable agriculture, is recruiting a Cocoa Officer for its Ghanaian subsidiary, Callighana. This role is based in Accra.  

Your mission:

Drive brand visibility, promote Callighana’s cocoa input portfolio, and increase its adoption in cocoa-growing communities by combining field marketing, technical product support, and customer engagement to strengthen the brand, grow market share, and support commercial development. 

Key Responsibilities

Brand Visibility & Field Marketing

• Implement field-level marketing and promotional activities to increase brand visibility.

• Represent Callighana at field days, demonstrations, trainings, and community events.

• Support distribution and proper use of branded materials such as banners, posters, demo kits, and farmer guides.

• Act as a brand ambassador within cocoa-growing communities.

Cocoa Portfolio Promotion & Product Positioning

• Promote Callighana’s cocoa inputs as integrated, stage-specific solutions.

• Support product launches, seasonal campaigns, and promotional drives.

• Translate technical product features into clear value propositions for farmers and agro-dealers.

Farmer & Dealer Engagement

• Organize and conduct farmer meetings, demonstrations, and field days.

• Train farmers, cooperatives, and agro-dealers on product benefits, application, and safety.

• Build strong relationships to enhance trust and loyalty.

Sales Enablement & Market Development

• Support sales teams to achieve cocoa portfolio targets.

• Identify high-potential cocoa zones, lead farmers, and influencers for targeted activities.

• Collect market intelligence on competitors and farmer perceptions.

Reporting & Coordination

• Report regularly on promotional activities, reach, and impact.

• Track field engagement, product adoption, and provide feedback to improve marketing strategies.

Qualifications & Experience

• Bachelor’s degree in Agriculture, Agronomy, Agribusiness, Marketing, or related field.

• 2–5 years’ experience in agricultural input promotion, field marketing, or cocoa extension.

• Experience in product launches or brand campaigns is an advantage.

Skills & Competencies

• Strong communication, presentation, and influencing skills.

• Good understanding of cocoa production systems and input use.

• Ability to combine technical knowledge with marketing and sales objectives.

• Comfortable working in rural environments and engaging diverse stakeholders.

Personal Attributes

• Energetic, confident, and brand-conscious.

• Results-driven with strong customer focus.

• High integrity and professionalism.

• Willingness to travel extensively within cocoa-growing regions.

UPL Competencies

• Adaptability & Resilience: Open to change, adjusts behavior, appreciates cultural and individual differences.

• Entrepreneurial Mindset: Creative, holistic thinker, takes calculated risks to maximize opportunities.

• Results Orientation: Persistent in achieving goals, communicates vision to inspire teams, drives impact.

• Execution Excellence: Focused on quality, efficiency, and speed in processes and systems.

• Strategic Orientation: Understands social, economic, and environmental factors affecting the business, develops strategies analytically.

• Building Teams & Talent: Shares knowledge, delegates effectively, recognizes achievements, builds strong relationships.

• Customer Centricity: Understands customer needs and challenges, delivers solutions that create real value.

Why Join Us?

UPL is a global company committed to sustainable agriculture. By joining Callighana in Ghana, you will become part of a united team with shared goals, directly contributing to improving access to high-quality cocoa inputs for local farmers. You will have the opportunity to work with local and international teams, cooperatives, and diverse partners, while helping deliver innovative and sustainable solutions for the agricultural sector.

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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