Sales Representative Accra & East

Job Id:  7015

Accra, Greater Accra, Ghana

Department:  Sales
Function:  Sales, Marketing and Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Mid-Senior level

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit and follow us on LinkedIn, Twitter, Instagram and Facebook.

We are hiring for our subsidiary in Ghana (Callighana)  a talented Sales Representative to join our growing team. If you're a hard-working professional, UPL is a great place to get ahead. Apply today!


The Sales Representative responsibilities include presenting our products and services to potential clients, identifying specific consumer characteristics, and recommending ways to promote and sell our products.


Ultimately, will help us grow our customer base and establish our reputation in assigned region focusing on UPL goals.



  • Commercial
    • Manage relationships with Distributors and Retailers
    • Deliver on growth expectations in line with sales targets
    • Set distributor targets and manage recievables
  • Forecasting
    • Maintain Forecast by Customer and tracking forecast accuracy
    • Forecast vs. Budget alignment of territory
  • Marketing
    • Implementation of agreed Marketing Plans
    • Marketing Intelligence (Interact with distributors, agents and farmers, getting information about competition and market)
  • People
    • Manage relationships with distributor sales reps
  • Sales 
    • Deliver Quarterly and Annual Territory Sales 
    • Analysis and tracking of sales vs. budget
    • Sales and Distribution Strategy for the territory
    • Distributor Stock Management
  • Technical
    • Identify high value product or label gaps in the market and help develop Business cases for development
    • Technical support (technical training of distributor agents, agent/farm visits, field visits and farmer days)
    • Manage complaints handling and liaison with Technical Department



5 years experience in Marketing, BSC/Master in Sales/mareting/commercial/agricultre degree with Experience in agrochemical sales/Nature Conservation/ Horticultural sales/technical/marketing/government and municipal tender fields


Behavioral Skills Requirement

  • Communication
  • Creativity
  • Customer focus
  • Individual development
  • Result orientation
  • Problem Solving skills 
  • Honest 
  • Assertive 
  • Negotiation skills  
  • Analytical skills 
  • Interpersonal skills 
  • Solution orientated 
  • Opportunistic 
  • Entrepreneurial


Preferred Sectors for talent

From Agrochemical Industry


We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.