Sales Representative - Savannah & Upper West Region

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

UPL, a global leader in sustainable agriculture, is recruiting a Sales Representative for its Ghanaian subsidiary, Callighana. This role is based in Tumu.

Your mission

Drive sales growth, expand market coverage, and strengthen customer relationships across the Savannah and Upper West Region by promoting Callighana’s agricultural input portfolio, supporting agro-dealers and farmers, ensuring product availability, and managing customer credit and collections to achieve sustainable revenue growth and market development.

Key Responsibilities

Sales & Revenue Generation

• Achieve assigned sales targets for Callighana’s agricultural input portfolio.

• Identify, develop, and manage relationships with agro-dealers, key farmers, and institutional customers.

• Execute route-to-market plans and ensure consistent product availability across the region.

Market Development & Coverage

• Expand market penetration by onboarding new agro-dealers and high-potential customers.

• Increase numeric and weighted distribution of Callighana products.

• Monitor regional demand patterns and align sales activities with seasonal calendars.

Credit Management & Collections

• Implement and comply with Callighana’s credit policy for sales on credit.

• Monitor customer credit limits, outstanding balances, and payment due dates.

• Follow up with customers to ensure timely payment of invoices.

• Escalate overdue accounts and credit risks to management as required.

Customer Relationship Management

• Build strong, long-term relationships with customers while enforcing agreed payment terms.

• Address customer inquiries, complaints, and after-sales support promptly.

• Educate customers on credit terms, payment schedules, and expectations.

Brand Visibility & Promotion

• Ensure strong Callighana brand visibility at dealer shops and key market points.

• Support regional promotions, field days, and marketing campaigns.

• Ensure correct placement and maintenance of branded materials.

Reporting & Market Intelligence

• Prepare and submit regular sales, credit, and activity reports.

• Track collections performance and outstanding receivables within the region.

• Collect market intelligence on competitor pricing, products, promotions, and credit practices.

Candidate Profile

• Bachelor’s degree in Agribusiness, Agriculture, Marketing, Accounting, or a related field.

• Minimum 2–4 years’ experience in field sales, preferably with exposure to credit sales and collections.

• Knowledge of farming systems in the Savannah and Upper West Region is a strong advantage.

• Strong selling, negotiation, and relationship management skills.

• Good understanding of basic credit and collections principles.

• Ability to work independently in rural and semi-urban environments.

• Excellent communication, reporting, and record-keeping skills.

Personal Attributes

• Results-driven with strong attention to cash flow.

• High integrity and accountability.

• Resilient and adaptable to field conditions.

• Willingness to travel extensively within the region.

UPL Competencies

• Adaptability & Resilience – Open to change, adjusts behavior, appreciates cultural and individual differences.

• Results Orientation & Entrepreneurial Mindset – Persistent in achieving goals, seeks opportunities, drives impact.

• Execution Excellence & Strategic Orientation – Focused on efficiency, quality, and aligning activities with business priorities.

• Building Teams & Talent – Shares knowledge, delegates effectively, recognizes achievements.

• Customer Centricity & Innovation – Understands customer needs, delivers solutions that create value.

Why Join Us?

Joining Callighana / UPL means becoming part of a global company committed to sustainable agriculture. You will have the opportunity to expand your career in a commercial role, work closely with experienced local and international teams, build relationships with diverse partners, and directly contribute to improving agricultural productivity in Ghana.

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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