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Regional Sales Manager

Job Id:  13678
City: 

Auckland, North Island, New Zealand

Department:  Sales & Commercial
Function:  Sales & Commercial
Employee Type:  Permanent Full Time
Seniority Level:  Mid-Senior level
Description: 

Role Title: Regional Sales Manager – Northern South  Island

Reports To: Head of Sales

Business Unit: Sales

Sub Business Unit: Sales

Location: Nelson, Marlborough

Global Job Level: GJL3

Prepared by: Sarah Dewes

Approved by:

Division Overview:

To lead, develop, and execute UPL's regional sales strategy by managing distributor networks, channel partners, and field teams — ensuring sustainable business growth and farmer-centric value delivery.

Role Purpose: Responsible for driving revenue growth, expanding market presence, and managing the sales strategy within your assigned geographic region. This role acts as a bridge between UPL's strategic objectives and on-ground execution.

Key Working Relationships

Internal

  • Country Head / Head of Sales
  • Regional sales team
  • NPP, Technical, Regulatory team
  • Marketing Team
  • Supply chain team

 

External

  • UPL retailer partners
  • Industry organisations
  • Independent agronomists and key influencers

 


Role Accountabilities

  1. Role Specific Accountabilities

 

  • Build and maintain strong relationships with UPL retail customers through regular, purposeful contact within the assigned territory
  • Proactively manage the territory to meet and exceed sales targets and KPIs
  • Engage key stakeholders across the territory to grow awareness and advocacy for UPL and its product portfolio
  • Provide regular, structured feedback to the Head of Sales on market conditions, competitor activity, and pricing dynamics
  • Own forecasting accuracy for the regional sales team, ensuring timely and reliable inputs
  • Conduct quarterly business reviews with key accounts to track performance and identify growth opportunities
  • Develop UPL brand preference with key retailers, positioning UPL products as the preferred choice in corporate tender processes
  • Partner with the customer service team to deliver best-in-class service to all retailer partners
  • Provide high-quality technical support and agronomic advice to customers across the territory
  1. Sales Strategy & Target Achievement

 

  • Drive achievement of regional sales targets across volume and value, spanning crop protection, biologicals, adjuvants, and specialty nutrition portfolios
  • Develop and execute regional go-to-market strategies aligned with UPL's national commercial objectives
  • Monitor sales performance metrics regularly and take proactive corrective action where needed

 

  1. Customer – Internal and External
  • Build effective, collaborative relationships with internal stakeholders to ensure aligned and seamless customer outcomes
  • Anticipate and exceed both internal and external customer needs, managing expectations proactively
  • Take personal ownership of customer service standards and continuously raise the bar on service delivery
  • Identify, understand, and respond to evolving customer needs with agility and professionalism
  1. Systems & Processes
  • Comply with business processes, systems and policies.
  • Deliver all required business system outcomes accurately and on time
  1. Workplace Health, Safety and Environment
  • Comply fully with all UPL WHS policies, procedures, and practices in line with the UPL Health, Safety and Environment Policy
  • Actively support and participate in HSE initiatives, projects, and programmes

 

Role Title: Regional Sales Manager – Northern South  Island

Reports To: Head of Sales

Business Unit: Sales

Sub Business Unit: Sales

Location: Nelson, Marlborough

Global Job Level: GJL3

Prepared by: Sarah Dewes

Approved by:

Division Overview:

To lead, develop, and execute UPL's regional sales strategy by managing distributor networks, channel partners, and field teams — ensuring sustainable business growth and farmer-centric value delivery.

Role Purpose: Responsible for driving revenue growth, expanding market presence, and managing the sales strategy within your assigned geographic region. This role acts as a bridge between UPL's strategic objectives and on-ground execution.

Key Working Relationships

Internal

  • Country Head / Head of Sales
  • Regional sales team
  • NPP, Technical, Regulatory team
  • Marketing Team
  • Supply chain team

 

External

  • UPL retailer partners
  • Industry organisations
  • Independent agronomists and key influencers

 


Role Accountabilities

  1. Role Specific Accountabilities

 

  • Build and maintain strong relationships with UPL retail customers through regular, purposeful contact within the assigned territory
  • Proactively manage the territory to meet and exceed sales targets and KPIs
  • Engage key stakeholders across the territory to grow awareness and advocacy for UPL and its product portfolio
  • Provide regular, structured feedback to the Head of Sales on market conditions, competitor activity, and pricing dynamics
  • Own forecasting accuracy for the regional sales team, ensuring timely and reliable inputs
  • Conduct quarterly business reviews with key accounts to track performance and identify growth opportunities
  • Develop UPL brand preference with key retailers, positioning UPL products as the preferred choice in corporate tender processes
  • Partner with the customer service team to deliver best-in-class service to all retailer partners
  • Provide high-quality technical support and agronomic advice to customers across the territory
  1. Sales Strategy & Target Achievement

 

  • Drive achievement of regional sales targets across volume and value, spanning crop protection, biologicals, adjuvants, and specialty nutrition portfolios
  • Develop and execute regional go-to-market strategies aligned with UPL's national commercial objectives
  • Monitor sales performance metrics regularly and take proactive corrective action where needed

 

  1. Customer – Internal and External
  • Build effective, collaborative relationships with internal stakeholders to ensure aligned and seamless customer outcomes
  • Anticipate and exceed both internal and external customer needs, managing expectations proactively
  • Take personal ownership of customer service standards and continuously raise the bar on service delivery
  • Identify, understand, and respond to evolving customer needs with agility and professionalism
  1. Systems & Processes
  • Comply with business processes, systems and policies.
  • Deliver all required business system outcomes accurately and on time
  1. Workplace Health, Safety and Environment
  • Comply fully with all UPL WHS policies, procedures, and practices in line with the UPL Health, Safety and Environment Policy
  • Actively support and participate in HSE initiatives, projects, and programmes

 

Apply now »