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AgTech Sustainable Solutions&Services South and North EU Manager

Job Id:  2295

BARCELONA, Catalunya, Spain

Department:  Marketing
Function:  Sales, Marketing and Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Mid-Senior level

About UPL

UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.



Location: Europe 

Direct: Operational Reporting to North & South EU Marketing Heads

Indirect:  Strategic Reporting to Global Head of Ag - Technology Sustainable Solutions & Services 

Geographical Coverage: North & South Europe Region 





•Develop & implement a business plan for Ag Tech. Services for Europe (Digital and Carbon Sequestration Programs) and collaborate on building the AgTech. Solutions and Services new customer facing category (rather than only products)
•Develop long term relationships with strategic partners for Ag-Tech and Food Value Chain areas in Europe.


•Develop & implement a business plan to achieve in 5 years +$50 Mn in revenues from Ag Tech. services
•Build & manage a pipeline of on-going deals/projects, focusing on overcoming farmer pain points via Digital Initiatives, Food Value Chain (e.g. potato) and Carbon Foot print (sequestration) with a peak pipeline value of +$70 Mn in 7 years

Customer & Project Management

•Identify the key customer pain points, which could be solved with AgTech technology.
•Coordinate the implementation of Carbon Pilots in key EU Countries as part of the Global Carbon Strategy
•Developing long-term relationships with strategic start ups, creating joint plans to create, delivery and capture value by identifying unmet needs from both companies,  in alignment with region and global priorities in EU countries.
•Work closely with Global Head of AgTech, Sustainable Solutions & Service to assure the right strategic direction and implementation of the projects in their respective areas.
•Analyze and monitor competition in order to assure we are proactively moving faster that competitors.



STRATEGIC MINDSET: Seeing ahead to future possibilities and translating them to breakthrough strategy. Ability to Analyze complex trends & issues and can effectively implement actions

ENTREPRENURIAL MINDSET: Ability to manage ambiguous situations, bringing new ideas, concepts / solutions for debate and be confident & driven to lead them to successful implementation.

TEAM PLAYER  & INFLUENCE: Success in this role will require partnership & collaboration through influence and working well in teams

BUSINESS ACUMEN: The individual in this role must understand business priorities and translate them into an agenda that supports the business as it grows.

RESULTS ORIENTATION: Strong capability in focusing on tasks and results to achieving goals, solving problems, maintaining productivity, and making fast decisions by using a critical thinking.

ORGANIZATION/PROJECT MANGEMENT: Plan and schedule work according to changing priorities; designs and maintains effective systems and processes for managing work.

CULTIVATES INNOVATION: Thinks creatively and implements solutions for everyday problems; Strives to continually improve own processes and areas of business; Puts forward proposals and develops strategic implementation plans to introduce new and improved ways of operating.


Education: IT, Agronomy, marketing, Business

Experience: ~5 years of experience in Ag-Tech/ Commercial Roles in Crop Protection/ Ag-Solution Companies


We are all about connecting with people, in a human way – showing respect, demonstrating trust, celebrating diversity. For us technology is an enabler, not the endgame. We see the value in human connectivity and how it creates new opportunities for everyone. With this, comes our promise to protect people’s safety in every way we can.