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Marketing Manager Iberia

Job Id:  6524

BARCELONA, Catalunya, Spain

Department:  Marketing
Function:  Sales, Marketing and Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Mid-Senior level

UPL Limited is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit and follow us on LinkedIn, Twitter, Instagram and Facebook.


Job expectations




  • Define, plan and develop the marketing strategy to meet annual objectives (sales volumes, turnover and margin)
  • Define, plan and develop the marketing plan within budget constraints.
  • Define marketing objectives and products, group of products and new products strategy (Business and R&D) in the short, medium and long term.
  • Build up with his/her team the Integrated Crop Solutions.


Expected contributions


  • Establish marketing strategy, means and goals to ensure market share increase and products profitability.
  • Create and implement tools to anticipate market trends (business intelligence/ competitive intelligence).
  • Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products.
  • Research, analyze and monitor financial, technological and market data so that market opportunity may be capitalized on and portfolio competitiveness be optimized.
  • Plan and oversee the organization and marketing teams.
  • Establish a corporate branding strategy.
  • Develop and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
  • Monitor marketing results and define and implement corrective actions.
  • Propose structure, organization and process of marketing.
  • Plan marketing activities.
  • Manage qualitative market studies (identify market key players, their needs, identify active ingredient companies and their performance) and quantitative market studies (processed hectares, volumes, values) on areas / segments. Analyze Focus Crop / Culture.
  • Support marketing strategy (SWOT, Marketing Mix)
  • Complete product presentation which will be the basis of the internal / external communication
  • Coordination of project team towards the strategic and business goals (Commercial/Supply chain/R&D/Legal)
  • Transversal actions for the Marketing Team
  • Source of innovations, creativity in business opportunities (new markets, partnerships…)
  • Interactions- technical services: Legal ((Branding and agreements, NDA / R&D agreement / distribution agreement), Finance, Supply Chain (COGS). Participate to the definition of the product strategy.
  • Align marketing plans - regional and local (Top down and Bottom up)
  • Active member of SNOP process (Sales and operating process)
  • Creation and update of 5-years plan on dedicated products and annual budget process



Key competencies required for the role


    Educational background / Experience:


  • Education: Agronomy, management or marketing
  • Experience: Conventional Crop Protection &/or Biosolution knowledge (products, competitors, players, local market, decision making processes)
  • Proven ability to negotiate agreements and alliances
  • At least 5 years relevant experience in Spain &/or Portugal market in Business (Sales or marketing role)
  • Management experience
  • Fluent in English


Executive leadership competences:


  • Excellent verbal and written communication skills
  • Innovative thinking and creativity
  • Interpersonal and leadership skills
  • Management skills
  • Adaptability skills
  • Analytical, problem-solving and decision-making skills
  • Customer focused
  • Results Oriented
  • Excellent organizational skills




We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.