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National Marketing Manager - PT ALS

Job Id:  5850

Bandung, West Java, Indonesia

Department:  Marketing
Function:  Sales, Marketing and Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Mid-Senior level

About UPL

UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.


Responsible for implementation of national and territory-specific marketing strategies in the territory, subject to budget parameters country sales objective.




  1. Initiate development of strategies plans for brand promotion of specific products.
  2. Implement crop specific/ product specific/ segment specific marketing strategies
  3. Facilitate the Sales team in achieving their objectives/ budgets/ targets" through:
    1. Enriching their product knowledge
    2. Executing sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits
    3. Arranging promotional inputs timely such as leaflets, posters, banners, POP with the help of crop team
    4. Allocation of Demo samples, tracking demo results, developing testimonials
    5. Allocation and monitoring of  “sales promotion” spend budgets depending up on the potential and priorities
    6. Allocation of Promotional expenses based on scientific utilization
    7. Responsible for proper allocation of Field staff & monitoring their productivity
  4. Develop market intelligence & knowledge  conducive  to business development, by assessing  the regional crop wise / product wise potential and existing market size
  5. Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review
  6. Assist in Govt. subsidy business and Institutional business in consultation with National Sales Manager.
  7. Documentation support to obtain the sales permissions from the Department of Agriculture
  8. Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
  9. Provide guidance in arranging “Product/ Strategy meets” and “Trade Meets”.

To Improve working capital for zones by guiding & monitoring field staff towards credit & cash sales based on product category

We are all about connecting with people, in a human way – showing respect, demonstrating trust, celebrating diversity. For us technology is an enabler, not the endgame. We see the value in human connectivity and how it creates new opportunities for everyone. With this, comes our promise to protect people’s safety in every way we can.