Loading...
Share this Job

Field Marketing Manager- Karnataka

Job Id:  514
City: 

Bellary, Karnataka, India

Department:  SWAL
Function:  Sales, Marketing & Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Mid-Senior level
Description: 

JOB DESCRIPTION

 

Reviewed: 30th May 2020

 
 

JOB TITLE : Field Marketing Manager (FMM)

DEPARTMENT : Field Marketing

 
 

POSITION REPORTING TO

Zonal Marketing Lead (ZML)

 

 

 

 

OBJECTIVE: Responsible for implementation of marketing strategies in the Region to drive and support in achieving the bottom line and key brands development objective in line with Zonal objective.

JOB RESPONSIBILITIES:

  • GTF & Field Orientation
  • To establish field orientation by driving mandatory monthly field activities across Territories.
  • To drive Crop Wellness Package sales and CWCs (Crop Wellness Centers) across Territories.
  • Design & execute field campaigns for promoting focused Platinum and Gold products.
  • Implement Crop specific/ Product specific/ Segment specific marketing strategies as has been communicated by Zone & HO.
  • To monitor and drive liquidation of key products based on specific campaigns and on weekly/monthly basis by having a close watch and interaction at key placement points too.
  • FA Effectiveness Management
  • To evaluate the FAs by being a part of the selection process while recruiting the FAs (Farm Advisors)
  • Periodical training and review of Farm advisors with respect to adherence to set field activity and     liquidation.
  • Monitor and drive FA attendance based on FA mobility App usage, Virtual missed call etc.
  • Sales Promotion & POP/Visibility Support
  • To ensure timely availability of POP materials across Region.
  • To bring in newness/new ideas in POP and brand/market visibility in consultation with ZML.
  • To implement and promote digital ways/tools to increase customer reach within Region.
  • To exercise check on POP usage and stock across Territories/Depot to ensure efficient use.
  • To participate in Retailers meet/Trade meet to impart product training and take feedback from channel partners.
  • Periodical training to TMs of Region with respect to focused Crop/Product/Campaign etc.
  • To ensure adherence to set process of expense management by raising PR through Ariba, submitting claims on time to ZML and managing within allotted Regional spent budget.
  • New Products Development
  • To develop and create a ground for upcoming new products by laying demonstration and organizing field days to increase the awareness and submitting requisite update/reports to Zone/HO.
  • To liaison/build rapport with local Agriculture department staff, Universities, KVKs etc. and organize some events by engaging them.
  • Periodical Update & Reporting
  • To share weekly update on field activities of the Region to ZML
  • To keep a watch on competitors activity, new launches, Govt. initiatives etc. and update the same on weekly basis.
  • To analyze market information and share insights to Regional & Zonal leadership for any corrective action required.
  • To give insights to RM & ZML on the progress of Key brands development progress, Campaign effectiveness etc.
  • To be a whistle blower if any policy OR process deviation is observed
 

KNOWLEDGE

SKILLS

ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS

JOB REQUIREMENTS

Knowledge of :
- Good knowledge of concerned crops, products, commodity behaviours

Planning & Organizing

Creativity

EDUCATION :

 

 

 

Communication Skills

Assertiveness

Essential Qualifications

 

 

(Must possess):

Problem solving

Team working

B.SC (Agri)

 

 

 

- Demographic knowledge of markets

Risk assessment

 

Desirable (Preferred qualifications) :

 

 

 

 M.Sc. Agriculture / Marketing Mgmt

- Uptodate knowledge of product marketing practices

Interpersonal relationships

 

RELEVANT EXPERIENCE

 

 

 

Minimum years  :

- An understanding of farmer psychology

 Coordination Skills

 

3-5 years

 

 

 

 

NATURE OF CONTACT

INTERNAL CUSTOMERS*

EXTERNAL CUSTOMERS**

ANY OTHER SPECIFIC

Exchanging information

 

 

REQUIREMENT :

Answering queries

 

 

Extensive travelling

Dealing with complaints  

 

 

 

Persuading or influencing  for action

   

Working and staying in rural environment

Negotiating

   

Any other :

 

 

 

 

 

 

 

*   Internal customers: Team members, colleagues, senior colleagues within and outside   your department.

 

**  External customers: Customers, clients, suppliers, business associates, public agencies etc.