Head of Marketing, North America

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

JOB SUMMARY: The Marketing Head of North America is a critical position on the North America leadership team focused on driving strategic initiatives to assist in delivering on the global goal to double company sales over the next 5 years. The Marketing Head reports into the Regional Head of North America and collaborates with regional and global teams; Head, Global Marketing, Head, US Ag Sales, Head, Corporate Alliance, Head, Head, Canada, Head, R&D / Regulatory, Head, HR, Head Finance, Head, Legal.

JOB RESPONSIBILITIES: 

• Member of the North American Regional Leadership Team (RLT) accountable to develop / deliver the annual financials, mid / long term strategy and a high engaged work force.
• In partnership with the Commercial Leaders, develop portfolio leadership teams and sales and operations processes to deliver a profitable portfolio of products within United States and Canada.
• Partner with the global portfolio team to create a strategic plan for new product introductions and redefine the roadmap to meet annual and 5-year objectives.
• Partner with the Research & Development, Regulatory organizations at the regional and global level to develop the product portfolio pipeline for the region that contributes towards the short-, medium- and long-term business objectives.
• Develop and implement growth plans both organically and through potential acquisitions.
• Lead from the front and directly impact the future growth of the business through leading Product Marketing, Canada Marketing, Marketing Services and Communications
• Be accountable for new product launch excellence, value pricing, portfolio development and management and enhancing the global brand of UPL with customers.
• Develop a high-performance team and drive a culture of marketing and execution excellence.
• In partnership with HR, build a development program for the Marketing team.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree required with a preferred focus in Ag Marketing or Business.
• History working in the Agricultural Chemical or related Agriculture Industry required.
• 15-20 years’ Brand Marketing, Product Marketing, and Customer Marketing, etc.
• 10-20 years’ Leadership and management of both indirect and direct teams.
• Demonstrated success creating implementing marketing strategies.
• Prior direct and / or indirect sales channels; distributors, retailers, and growers.
• Set direction and drive results while collaborating and liberating the potential of the marketing team.
• Lead Portfolio Marketing Leadership Teams.
• Lead Sales and Operations execution in alignment with the commercial teams and supply chain.

TRAVEL: Must be able to travel up to 40% of the time

SUPERVISORY RESPONSIBILITY

• Number of direct reports, 5 - 7
• Number of indirect reports, 7 - 10

UPL COMPETENCIES: 

• Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace.
• Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities.
• Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition.
• Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation.
• Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking.
• Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments.
• Customer Centricity:  Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers.

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them. #UPLJobs