Portfolio Marketing Manager - Seed Applied Technologies, US

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

JOB SUMMARY: The Portfolio Marketing Manager is responsible for annual profit, loss, and strategy development of the assigned product portfolio. Interface with multiple functions within the organization including sales, key account managers, supply chain, finance, development, regulatory, and global marketing. They will set long term direction through our LRP and development plan.  The role holder will also be responsible for maintaining and establishing key end use market relationships. Provide marketing direction and support to the sales team in support of achieving set product goals.

JOB RESPONSIBILITIES: 

Portfolio Coordination:

• Develop and implement annual business and marketing plans including volume targets, pricing, and positioning for assigned portfolio.
• In conjunction with marketing, sales, and finance teams, support the development of annual market programs to drive demand creation
• Accountable for launching new products and interfacing with product development and technical teams for product development.
• On-going support of sales; active interaction with sales organization and external customers including distributors and retailers.
• Oversee and direct advertising, communications, and public relations activities to support marketing plans.
• Coordinate with Regulatory for state and federal registrations for existing portfolio, including product label expansion.
• Coordinate product supply: update forecasts for assigned products monthly.

Strategic Planning:

• Create and manage 3- 5-year strategic plan and product lifecycle management within portfolio to achieve sales and profit targets.
• Conduct competitive analyses and market research to identify market opportunities.
• Develop and recommend product pricing/profitability and positioning strategies for future products across all relevant customer and market segments.
• Manage approved projects within current project management system.
• Initiate & maintain third party agreements with expected obligations.
• Interface with global marketing and product development managers.
• Build business cases with existing products.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor's degree in marketing, business, agriculture, or a related field
• At least 5 years of relevant experience in the agriculture industry including experience in the Seed treatment and Soil Health segments. 
• Ability to work independently as part of a cross functional team.
• Be solutions focused and be comfortable working in an environment which demands strong deliverables along with the ability to identify problems and drive appropriate solutions.
• Strong written and verbal communication skills with the ability to present clear, concise data to individuals and in a group setting.
• Strong interpersonal skills; ability to maintain internal and external relationships.
• Must be proficient in Microsoft Office Suite: Outlook, word processing, spreadsheet create/formula creation, presentations, and analytics and trending software.

UPL COMPETENCIES: 

• Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace.
• Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities.
• Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition.
• Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation.
• Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking.
• Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments.
• Customer Centricity:  Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers.

Travel: 40% to meet Sales and R&D field teams, attend conferences/ external events of relevant to the marketing function and internal business meetings.

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them. #UPLJobs