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Seed and Soil Health Strategic Account Manager Lead

Job Id:  1392

Cary, Not_Applicable, United States

Department:  Marketing
Function:  Sales, Marketing and Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Not Applicable

About UPL

UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, ncluding biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.

JOB Summary: Responsible for managing and growing sales with defined strategic accounts while delivering profitable growth for both the customer and New UPL. Develops deep and impactful customer relationships, at various levels and across different functions within their company while leading Seed & Soil Team Members, ensuring the team is aligned to our regional and account teams to achieve critical business relationships with targeted Seed Treatment accounts. Leads efforts to develop sales plans for RTU and Custom Blends brands with targeted accounts. Manages the sales process with KAMS, Regional Sales Managers, SAM Team, Business Excellence, Product Management, Finance and Marketing. Develop and maintain strategic long-term trusting relationships with high volume clients to accomplish organic growth and long-term company objectives. The Seed & Soil SAM Lead also aligns direct reports and insures cross communication among all strategic account managers. This role will also coordinate with Business Development upstream accounts (B2B)



  • Lead the strategy of identified customer segmentation and alignment for team’s business plans for identified retailers to grow portfolio sales aligned with the companies channel strategy
  • Ensure the ordered products are delivered in a timely manner
  • Serve as contact point for key customers and internal team leadership
  • Resolve customers' complaints in an effective and respectful way
  • Gather, report and communicate customers' feedback on service, technology and product delivery
  • Research and source new potential clients
  • Measure, track and analyze strategic account metrics
  • Prepare various monthly and ad hoc reports requested by management.
  • Keep abreast with industry and market trends and best practices
  • Accountable for account goals and performance, monitoring the plan to ensure supply AND inventory levels meet business plan goals. Implement, manage and monitor sales activity to meet account business plan and companies quarterly and annual goals. Secures proper regional, divisional and local goals in alignment with headquarters. Responsible for collecting and analyzing market and competitive intelligence and programs, pricing and sales trends to respond appropriately to opportunities and competitive moves.
  • Responsible for working with key internal stakeholders (marketing, customer service) to ensure pricing terms and programs are aligned with account agreements. Responsible for forecasting account sales on a monthly basis.
  • Facilities enhanced connectivity between customer and New UPL at all levels.
  • Develop an actionable plan joint long-term plan (3 years), manage, and track against plan. This will include conducting a current assessment of the account, market opportunities and understanding key accounts growth goals and objectives. Establish annual business plan with actionable goals, objectives and strategies, which support strategic plan ensuring achievement of sales and margin targets.
  • Cultivates deep and impactful relationships with key stakeholders across headquarters and key regional/divisional levels. Ensures strong coordination with Head of Sales, Regional Sales Managers, SAM Lead, KAM lead and sales team to align goals and expectations. Coordinate push and pull strategies.
  • Develops relationships with distributors, retailers, agricultural consultants, growers, seed company leaders and input manufactures business collaboration.
  • Fosters industry relationships to build brand strength and advocacy for New UPL. Relationships with seed companies, industry associations, state associations.
  • Review performance data that includes financial, sales, and activity reports and spreadsheets, to monitor and measure departmental productivity, goal achievement, and overall effectiveness.
  • Manages of team of 5-6 staff members.
  • Lead employees using a performance management and development process that provides an overall context and framework to encourage employee contribution and includes goal setting, feedback, and performance development planning.
  • Perform other duties and responsibilities, as assigned.




  • Minimum of 15 year’s relevant experience in the Agricultural Chemical or related Agriculture Industry.
  • Minimum of 10 years relevant experience in the Seed Treatment and Custom Blending business
  • BS or BA degree required with a preferred focus in Ag Science or Business.
  • Strong written and verbal communication skills required.
  • Proficient Microsoft Office skills required including word processing, spreadsheet, presentation software and safety data analytics and trending. 


LOCATION: US Based, preferred close to large regional airport and major interstates




Business Acumen - Degree to which an individual understands and applies business knowledge to maintain and advance organizational effectiveness.


Communication - Speaks, writes, listens and presents information in a logical and articulate manner appropriate for the audience                                                 


Organization/Project Management - Plans and schedules work according to changing priorities; designs and maintains effective systems and processes for managing work


Customer Orientation – Understands and anticipates key customer needs and takes appropriate action; is a voice for the customer, educates others on the needs of the customer. Uses customer information to continually improve the customer experience and meet business needs.


Influence – Is able to get others to adopt an action by using data, facts, logic and credible personal presence.


We are one team, for maximum impact. One team with shared goals. We all play for the team and no-one plays against team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and how we can create innovative solutions and experiences for them.