Marketing Communications Manager

Advanta is a global seed business adapting to rapidly increasing food insecurity and climate change by providing farmers with innovation and new technologies. As part of UPL Group, Advanta aims to deliver high quality seeds with excellent agronomic practices and crop protection solutions. Advanta operates in over 80 countries under global brands of Advanta, Alta and Pacific Seeds. Advanta holds a leadership position in tropical and sub-tropical geographies in corn, grain and forage sorghum, sunflower, canola, rice, and a variety of vegetables. With over 60 years' experience in plant genetics, Advanta provides seeds technology that ensures crop performance and farmers prosperity.

The Advanta Seeds Marketing Communications Manager will be responsible for growing and managing the brand via marketing and communications strategies.  In this position, you are expected to create demand for Advanta Seed products with distributors, dealers, and growers.  As the marcom manager, you will leverage your skills and experience to create content across various channels (digital, social, print) for our sorghum, forage and corn portfolio. This role will report to the Sales and Marketing Director.

The primary responsibilities of the Marketing Communications Manager are to:
•    Ensure marketing messaging aligns with Advanta seeds business objectives.
•    Advise and create communication strategies for both internal and external audiences.
•    Create integrated marketing campaigns, amplify brand messaging
•    Focus on product positionings and differentiation, tailor messaging to fit needs of our respective markets
•    Collaborate with Territory Sales Managers/Representatives, and Technology Development to create educational content across various platforms for our channel partners and grower customers.
•    Manage and enforce brand guidelines
•    Gather, aggregate, and highlight effectiveness of marketing campaigns and google analytics (including impressions, click thru rates ,etc)  to share with leadership team.
•    Track and manage marketing budget, serve as liaison between Advanta and vendors.
•    Construct press releases, organize framework of technical bulletins to be externally released
•    Create and design co-promotional content with key partners.
•    Prioritize industry and media partnerships to leadership team for yearly evaluations.
•    Travel approximately 20%.
 
Required qualifications:
•    Substantial experience in marketing communications, brand management.
•    Excellent communication skills (interpersonal, oral, and written).
•    Demonstrated initiative, assertiveness, and ability to drive results.
•    Proficiency in managing and strategizing social media platform engagement.
•    Proven ability to multi-task in a rapid-paced and matrixed environment.
•    Advanced level of computer and presentation skills (proficiencies in Word, Excel, PowerPoint, Outlook, Adobe, Canva).
•    Demonstrated ability to analyze data to influence decisions.
•    Proven interest in supporting collaboration and teamwork.
 
Preferred qualifications:
•    Bachelor’s degree in marketing, communications, business management or similar field
•    Five  (5+) years of experience in marketing communications or brand management. 
 
Physical Requirements:
•    Prolonged periods of sitting at a desk and working on a computer.
•    Must be able to travel.
 

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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