Global Marketing Communications Manager

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

Job Summary: UPL is in search of an experienced and dynamic Global Marketing Communications (MarCom) Manager to lead global communication projects and engage with the North America Region (United States & Canada) on driving marketing communications initiatives. The ideal candidate will possess a balanced mix of strategic vision, proven MarCom expertise, and a passion for brand and communication excellence.  This role will be critical in shaping UPL’s brand image both globally and at North America levels, promoting products and solutions, and driving engagement with customers in the agriculture industry through strategic communication initiatives.

Job Responsibilities:

• Develop and implement global marketing communication strategies, tailored to global projects and to support North America regional objectives.
• Oversee UPL Corporation’s (Corp) brand management in the region, ensuring alignment with global standards. Ensure consistent messaging and branding across all communication channels. Manage the brand identity, including logos, taglines, and visual elements, to maintain brand integrity and recognition.
• Manage external communications to enhance UPL’s public profile - develop engaging content that effectively communicates the value of our brand on a global and regional scale.
  • Strategically enhance UPL Corp's reputation by supporting the global team with corporate communication and developing engaging regional content for press releases, media distribution, and cultivating relationships with media partners.
  • Lead the communication aspects of selected global and regional marcom projects (including digital), serving as a point of contact for cross-functional teams and ensuring timely and consistent delivery of materials.
  • Develop, copy-edit, produce, and maintain content, including product material, publication articles, news releases, topic briefs, slide deck presentations, proposals/abstracts, podcasts, blogs, and related materials.
• Drive digital marketing initiatives, including social media marketing, email campaigns, and search engine optimization, to increase brand visibility, engage with customers, and generate leads.
• Manage creation of marketing collaterals, such as brochures, presentations, videos, and website content, to effectively communicate product features, benefits, and value propositions to target audiences.
• Manage Media relations, building strong connections with journalists, influencers, and community leaders.
• Plan and execute events and sponsorships to elevate brand presence and meet goals.
• Monitor market trends and adjust communication strategies accordingly to maintain UPL Corp's competitive edge. Construct a program to measure and report on the effectiveness of our communication efforts.
• Manage global project budgets and oversee the regional marketing communications budget, ensuring optimal allocation of resources to achieve maximum ROI on marketing initiatives.
• Build and manage strong relationships with key stakeholders, including portfolio and functional heads, technical specialists, marketing, sales, and external agencies.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in fields of Marketing, Communications, or relevant areas.
• Over ten years of rich experience in roles centring around Marketing Communications, particularly within global organizations. Experience in the Crop Protection, Agriculture related industries is preferred.
• Proficiency in varied communication mediums, including digital platforms.
• Working knowledge of contemporary communication tools and platforms.
• Exceptional oral and written skills with a focus on clarity, simplicity, and rigorous attention to details.
• Proven record in crafting compelling communication strategies and delivering superior brand reputation enhancements.
• Adept at collaborating across functions to refine and articulate communication strategies that resonate with our audiences.
• Strong commercial understanding to ensure that communication outputs align effectively with industry trends.
• Proven track record of orchestrating cross-functional teams and coaching professionals to deliver on complex communication strategies.
• Ability to multitask without losing focus on overarching goals, ensuring that priorities are effectively balanced.

TRAVEL: 20-25%

UPL COMPETENCIES: 

• Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace.
• Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities.
• Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition.
• Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation.
• Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking.
• Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments.
• Customer Centricity:  Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers.

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them. #UPLJobs