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Regional Customer Marketing Manager - South

Job Id:  2775

FIELD, Other/Not Applicable, United States

Department:  Marketing
Function:  Sales, Marketing and Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Not Applicable

About UPL

UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.

Summary: The Regional Customer Marketing Manager is responsible for acting as a liaison between the Regional Field Sales team and the North American strategic/portfolio teams. Reporting into the Customer Marketing Lead, US Ag the Regional Customer Marketing Manager is responsible for the implementation of marketing strategy with the Regional Sales Manager (RSM) and Strategic Account Manager (SAM) teams. The Regional Customer Marketing Manager will also identify regional market opportunities for UPL NA’s portfolio, launch of new products, and coordination of the go-to-market strategy with Regional Field Sales team and segmented customers.       


Essential Duties and Responsibilities:


Implementation of Marketing Initiatives:

  1. Implement tactics from marketing plans, pricing and programs in conjunction with regional sales, field development and technical services team in assigned geography.
  2. Ensures a full understanding of marketing programs and brand positioning and supports regional sales teams on the proper implementation. This involves interfacing with regional customers’ marketing, sales, field development, Technical Service and customer service teams.
  3. Executes new product pre-launch and launch activities and ensures key milestones are on-track. 
  4. Support development of annual Technical Service protocols to ensure alignment with strategic goals.
  5. Support the touchpoints within distribution’s regional organizations and the company’s sales organization.


Support to sales:

  1. Coordinates implementation of go-to-market strategies with regional teams, aligns regional initiatives with focus on mid-term and long-term go-to-market objectives.
  2. Identifies market opportunities such as new product concepts, including “Me Better i.e. differentiated” solutions, portfolio bundling in specific segments and customized programs with distributors/retailers/growers.
  3. Develops and implements regional retailer/growers offers in line with goals and defined parameters and brings programming ideas from sales to marketing. 
  4. Seeks cooperative engagement and alignment with distributors’ regional marketing department.
  5. Participates in all regional sales team meetings, forecasting/demand planning meetings and marketing meetings on a needed basis.


Planning and Development:

  1. Conducts regional competitive product analysis and market research to identify market opportunities.
  2. Develop and coordinate regional market communication (MarComm) tactics and strategy in conjuncture with Marketing Communications Manager. 
  3. Develop regional demand generation strategy & programs to create pull at distribution, retailer and grower levels. Drive regional level OTG (On the Ground) sales consumption for demand generation products.
  4. Execute strategic projects initiatives/actions at regional level.
  5. All other duties assigned by manager.



  • Bachelor’s degree required with a preferred focus in Agricultural Science or Business. Master’s in agriculture science or business is a plus.
  • Must have minimum of 5 years of sales or marketing experience in the Agricultural Chemical or related Agriculture Industry.
  • 3-5 years of corn and soybean sales or marketing experience highly preferred. Experience with other crops like cotton, rice, tree nuts is plus.
  • Previous experience working with distributors, retailers, and agricultural consultants to accomplish territory objectives a plus. PCA and CCA license desired.
  • Strong written and verbal communication skills required.
  • Must be proficient in Microsoft Office Suite: Outlook, word processing, spreadsheet create/formula creation, presentations, and analytics and trending software.
  • Work location must be in the region for which the job is published.


Change Management: Able prepare, support, and help individuals and teams in making organizational change.

Communication: Speaks, writes, listens and presents information in a logical and articulate manner appropriate for the audience.                   

Creativity: Seeks out and implements novel solutions that improve processes, systems, products, or services.

Customer Focus: Understands and anticipates key customer needs and takes appropriate action; is a voice for the customer, educates others on the needs of the customer. Uses customer information to continually improve the customer experience and meet business needs.

Individual Development: Improves oneself through activities such as enhancing employment skills and increasing consciousness.

Results Orientation: Holds self and others accountable for accomplishing work commitments and deliverables. Understands the targeted results he/she is accountable for and actively strives to achieve them.

Project Management-Product Launch: Plans and schedules work according to changing priorities; designs and maintains effective systems and processes for managing work.

Forecasting/Asset Management: Provides a framework to handle both short-and long-term planning for the managing of infrastructure.


Travel:  Approximately 60-70% of time on the job

We are one team, for maximum impact. One team with shared goals. We all play for the team and no-one plays against team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and how we can create innovative solutions and experiences for them.