Share this Job

National Marketing Manager

Job Id:  2291

Ho Chi Minh, Hồ Chí Minh City, Viet Nam

Department:  Sales & Marketing
Function:  Sales, Marketing and Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Executive

About UPL

UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.

Key Responsibilities:

  • Driving the Product mix and marketing mix to drive the contribution target for the country
  • Partner with Product Managers, Regional Sales Managers & Sales Head and Regional business teams to deploy marketing initiatives
  • Driving the upside projects and having the robust tracking process.
  • NPL strategy: Develop the brand plan and strategy to drive the foundation for the successful launch and collaborate with regional marketing teams to align brand strategy
  • Driving the Digital strategy and customer out reach
  • Pronutiva launch and expansion to drive the entire portfolio thru a crop solution approach.


Key Requirements:

  • 10+ years in marketing management
  • Experience in crop protection business is a must
  • Ability to execute complex, quantitative analysis and develop creative brand and marketing strategies
  • Ability to influence at all levels and work cross-functionally to drive major initiatives and decisions
  • Collaborative and strategic thinking mindset
  • English fluency
  • Flexible, able to travel frequently
  • Can work as a team player


We are all about connecting with people, in a human way – showing respect, demonstrating trust, celebrating diversity. For us technology is an enabler, not the endgame. We see the value in human connectivity and how it creates new opportunities for everyone. With this, comes our promise to protect people’s safety in every way we can.