Market Development Manager

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

Job Title:          Market Development Manager                                                                                                                                                                                                         

Reports To:      Marketing Head        

Location Working: Highland and South Central                                                                                       

about upl:

UPL is focused on emerging as a premier global provider of total crop solutions designed to secure the world’s long-term food supply. Winning farmers hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest growing company in the industry. Our successes in the field add up to powerful financials. UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL’s overarching commitment is to improve areas of its presence, workplace and customer engagement.

Our purpose is ‘OpenAg’. An agriculture network that feeds sustainable growth for all. No limits, no borders.

Job Summary:

• Driving the marketing share growth segment, co – operate with ASMs to develop brand and demand from market. Focus on C2 and farmer network.
• Focus on key brands (Her: Tarang, Mesty, Dinamic; Fung and Npp: Kasumin, Fineluck, Arytop, Cuprofix, BioBac; Insect: Caral, Pylon, Callous, Perkill, Profast, Comite ;  Bio Solution: Foltron, Calira, Complesal)
• Be successful launch for new products as strategy.

Job Responsibilities:

• Develop Solid C2 network by each C1 (align ASMs)
• Build loyalty C2 club with brands focus.
• Build up Farmer Ambassador club, 20 farmers/province on Rice/Veg/Fruit
• Planning demand generation activities, Guide and lead MDO, Sales rep to implement marketing activities.
• Collaborate with influencers/ authorities’ team for trials, demo, monitor and collect market/competitive information Propose any innovative idea to Country.
• Constantly build product knowledge and deliver value added offers in engaging ways.
• Setting up attractive product promotions at point of sales.
• Delivering presentations and demonstrations to customers and other stakeholders (Livestream)
• Contribute to commercial strategy and implementation of marketing activities
• Collect and analyze market data/trends to provide insight for the further development of the business.

REQUIRED EDUCATION AND EXPERIENCE:

1. Critical knowledge

• University degree in Marketing /Agriculture.
• Good understanding of technical & development tasks.
• Proficient in using Microsoft office apps such as Outlook, Excel, and Word.
• Ability and ethics to work in a multi-national and multi-task environment. 

2. Critical experience.

• At least 3 years of marketing development experience in Agriculture or Agriculture Chemical Manufacturing industry.  
• Ability to work in a Business to Consumer (B2C) environment.
• Good analytical and data reading skills.
• Result and deadline oriented, self-driven motivation is a plus.
• Highly skilled in business development, and creation and implementation of marketing plans.
• Experience communicating with multiple levels of seniority. Good interpersonal skills and is able to build network.
• Has a good command in using the English language.
• Ability to anticipate issues, multitasking and prioritization is essential.
• Attitude and mind-set to work in local unit of a global organization, work in cross functional / matrix organization focused, and understanding of competition environment.

3. Critical technical, professional, and personal capabilities:

• Hands on 'doer mentality', task focused and ability to work under pressure.
• Ability to organize drive and implement projects and tasks independently.

4. Critical leadership capabilities

• Change orientation: deals with ambiguity, complexity, and uncertainty
• Collaborate across boundaries.
• Adept at overseeing and guiding personnel through direct supervision, as well as working with cross-functional teams.
• Sets direction communicates inspirationally and is an ambassador for the strategic vision and influencer / motivator for the team.
• Strong customer orientation and team spirit.

Location: as per assigned by UPL Vietnam

KEY COMPETENCIES:

RESULTS ORIENTATION: Strong capability in focusing on tasks and results to achieving goals, solving problems, maintaining productivity, and making fast decisions by using a critical thinking approach.

BEING RESILIENT – Ability to manage crises and volatile situation effectively. Should be able remain objective and calm and show positive attitude & strong judgement when faced with adversity.

CUSTOMER FOCUS – Ability to building strong customer relationships and delivering customer-centric solutions.

RESOURCEFULNESS – Identifying, Securing & Deploying resources effectively & efficiently (People, funds, infrastructure) to accomplish a goal.

STRATEGIC MINDSET - Seeing ahead to future possibilities and translating them to breakthrough strategy. Ability to Analyse complex trends & issues and can effectively implement actions or outline a course to accomplish objectives.

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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