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Digital & Channel Excellence Manager

Job Id:  13495
City: 

Jakarta, Special Capital Region of Jakarta, Indonesia

Department:  Marketing
Function:  Marketing
Employee Type:  Permanent Full Time
Seniority Level:  Mid-Senior level

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Description: 

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

POSITION PURPOSE

The Digital & Channel Excellence Manager at UPL Indonesia is responsible for leading the company’s digital marketing strategy to strengthen brand presence, improve customer engagement, and support commercial growth across the Indonesian market. This role drives the effective use of social media, digital platforms, and online channels to enhance awareness of UPL Indonesia’s products, solutions, and value proposition among growers, channel partners, distributors, and other key stakeholders.

This position will closely partner with sales & commercial, techno commercial, and regional teams to ensure digital strategies are aligned with UPL Indonesia’s priorities and market needs.

 

JOB ACCOUNTABILITY
  • Develop and implement digital marketing strategies aligned with UPL Indonesia’s business, brand, and commercial objectives.
  • Manage and optimize digital channels, including social media, website, email marketing, and paid digital platforms, to strengthen brand visibility and customer engagement.
  • Plan and execute digital campaigns to support product promotion, brand awareness, and commercial priorities, with specific focus on strengthening the branding of NPP and NPL.
  • Create and manage relevant digital content to ensure consistent, engaging, and effective communication across channels, including content that reinforces the positioning and visibility of NPP and NPL.
  • Monitor digital performance and analyze key metrics to improve campaign effectiveness, channel impact, and brand presence.
  • Work closely with commercial, product, technical, and regional teams to align digital initiatives with market needs, business goals, and brand priorities.
  • Coordinate with external agencies and partners to ensure timely and high-quality execution of digital activities and branding initiatives.
  • Drive continuous improvement by identifying new digital opportunities, best practices, and innovative ways to strengthen UPL Indonesia’s overall digital presence and the market visibility of NPP and NPL.

 

 

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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