Regional Marketing Head, APAC

UPL Limited (NSE: UPL & BSE: 512070, LSE: UPLL) is a global provider of sustainable agriculture products and solutions, with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg®, UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability, redefining the way an entire industry thinks and works – open to fresh ideas, innovation, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 130 countries, represented by more than 10,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, please visit upl-ltd.com and follow us on LinkedIn, Twitter, Instagram and Facebook.

POSITION PURPOSE

Lead the transformation of marketing across APAC to accelerate sustainable, profitable growth at scale. This role will build a high-impact marketing engine, anchored in developing and scaling Power Brands, driving demand, and strengthening UPL’s leadership in modern, sustainable agriculture.

JOB ACCOUNTABILITY

• Drive Regional Growth Strategy: Define and execute a bold APAC marketing strategy that translates business priorities into scalable, high-impact growth across markets, crops, and portfolios.

• Build & Scale Power Brands (Core Priority): Lead the identification, development, and expansion of Power Brands as primary growth engines, ensuring strong positioning, differentiation, and consistent execution across APAC.

• Create a Scalable Demand Engine: Embed a customer-back approach through segmentation and insights, while accelerating digital marketing, CRM, and analytics to improve effectiveness and ROI.

• Ensure Go-to-Market Excellence: Drive impactful product launches and portfolio activation, with strong cross-functional alignment to maximize adoption and lifecycle value.

• Build a High-Performing APAC Marketing Organization: Develop a future-ready team and unified ways of working, fostering a culture of ownership, collaboration, and “One Team, One Focus.”

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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