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Global Digital Communication Executive

Job Id:  2280

Mumbai, Maharashtra, India

Department:  Digital Communication
Function:  Sales, Marketing and Alliance
Employee Type:  Permanent Full Time
Seniority Level:  Entry level


UPL is focused on emerging as a premier global provider of total crop solutions designed to secure the world’s long-term food supply. Winning farmers hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest growing company in the industry. Our successes in the field add up to powerful financials. UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL’s overarching commitment is to improve areas of its presence, workplace and customer engagement.


Our purpose isOpenAg’. An agriculture network that feeds sustainable growth for all. No limits, no borders.


Job Summary:

UPL is seeking for a Global Digital Communications Executive who would help sustain the Global communications on daily basis for Social Media Management, Online Reputation Management and Search Engine Optimization Tasks. Also will be supporting sustenance activities and development on Web Assets for UPL Globally.


Job Responsibilities:

  • Website maintenance (regular update of latest content on website accessible through CMS)
  • Co-ordination with agencies for content conceptualization and creation for social media platforms owned by the company
  • Online response management on leads and queries coming from website and all social media handles. Also, maintaining effective product placement and demonstrating thought leadership through these media
  • Content creation- blogs and articles for blog page/social media/SEO
  • Regular monitoring and analysis of the digital strategies planned and implemented
  • SEM and other paid media promotions and analyze the ROI
  • End to end accountability for social media, search and display campaigns



  • Overall 2-3 years of relevant experience in Digital Marketing or Social Media Marketing.
  • Bachelors of Mass Media/ Bachelors of Commerce, MBA in Marketing (Preferred)
  • Certification - Google AdWords (Preferred)
  • Website Setup, Social Media Management basics
  • Strong Writing and Communication Skills


Location: Mumbai




INFLUENCE: Success in this role will require partnership & collaboration through influence with middle and senior management within the organization to execute the strategies that foster organizational effectiveness.

BUSINESS ACUMEN: The individual in this role must understand business priorities and translate them into an agenda that supports the business as it grows. 

RESULTS ORIENTATION: Strong capability in focusing on tasks and results to achieving goals, solving problems, maintaining productivity, and making fast decisions by using a critical thinking approach.

CUSTOMER FOCUS – Ability to building strong customer relationships and delivering customer-centric solutions

CULTIVATES INNOVATION - Thinks creatively and implements solutions for everyday problems; Strives to continually improve own processes and areas of business; Puts forward proposals and develops strategic implementation plans to introduce new and improved ways of operating.